Attention aspiring authors and experts:

Discover exactly how to become the
“go-to” expert in your field.

Learn my step-by-step process for going from zero clients and a blank calendar...to 6 major book deals, an endless stream of clients, speaking gigs to hundreds, even thousands of people, and regular quotes in the mass media (even The New York Times and MTV!).

Dear friend,

Tell me if you can relate:

Three years ago, I was at my wit's end.

One client.

Zero voicemails.

Only a handful of emails per day—and that's counting spam.

And most frustrating of all, I had no roadmap, no blueprint for success--for going from where I was (an individual with ideas and passion) to where I wanted to be (a well-known and well-respected expert).

Yet today, I've managed to:

• Land 6 major book deals with major publishers like John Wiley & Sons, McGraw-Hill, and Random House/Harmony, and became a New York Times bestselling author.
   

• Go from a "wannabe" speaker to an in-demand professional speaker being approached and asked to speak at events with keynote speakers such as Maya Angelou.
   

• Without the help of a publicist, get quoted in media like:

How did I get there? And how can you follow my step-by-step process for fulfilling your most ambitious aspirations as an up-and-coming expert?

That's what I'll share with you in this letter, so make sure to read it closely.

Why It’s So Hard to Stand Out
 

Let’s face it: most people see us information experts as a dime a dozen. “Everyone’s an expert these days,” the common refrain goes. “They all sound the same.”

Yes, it’s hard to stand out as an expert—especially with the amount of information on the internet these days.

The truth is, people are overwhelmed. They don’t have time to hear your message—or anyone else’s, for that matter.

And yet, you’ve spent years, maybe even decades, honing your knowledge and skills. You have a great deal to contribute to the world. Your work is different, and you know it can make a truly positive impact on people’s lives.

If only they could hear your message.

So…where does that leave you? In other words…

How do you stand out from the sea of information experts
…all of whom are trying to get their message across?

Seems like an almost impossible question to answer, doesn’t it? But there is a science to it.

Think about it…

If you were choosing a professional service provider—coach, therapist, marketer, PR professional—you’d first look for the recognized authorities…those with the most exposure.

Second, you’d figure out if other people also recommended them. And not just anyone: people you respect, trust, and know…people like authors, experts, celebrities.

The same is true for everyone else: the media, potential clients, promotional partners, they all want to partner with the recognized expert, the thought leader, the trusted authority.

And that’s what you want to become, right?

You want to be the “go-to” expert.

You want:

• The media to quote you whenever they need an expert opinion.

• An endless stream of people calling you for consulting services—people who’ve already made up their minds that you’re the person they want to work with.

• Companies and conferences to book you months in advance…for a speaker’s fee that really reflects what you’re worth.

So the question is, then: how do you become that recognized expert, thought leader, and trusted authority?

Fortunately, the Solution Is Easier Than You Think
 

Look. While what I’m about to tell you will excite you, I have to offer a caveat: it only applies to those who are truly credible in their fields.

You don’t need to be the world’s greatest expert on your subject. But you must have studied it to the point that you do have some credentials, whether they include a degree, a track-record of helping clients, or the esteem of your colleagues.

Does that sound like you? Great—then keep reading. (If it doesn’t, and you haven’t built any credentials yet, then this product isn’t for you).

If you already have credibility, then…

The solution is to build your platform.

What’s a platform?

First, let me say that the idea of “building a platform” has traditionally been limited only to industry insiders. And I do mean that—information experts like you and me, while we may have heard the term here and there, don’t know the science of building a platform.

But before getting into the science, what is a platform?

In a nutshell, your platform is your credibility and your visibility. But more specifically, it means:

1. Getting maximum exposure—from the media, live speaking events, on teleseminars, with your mailing list
    

2. Proving that you’re the expert—with your book, third-party endorsements, customer testimonials, and media quotation

The truth is, I invested way more time, money, and effort that I’d like to admit. I wish it hadn’t been that way—that I “knew it all along,” and now I’m sharing that perfect success story with you.

Not at all. In fact, I had almost no idea how to become the “go-to” expert until an editor at Wiley told me that I needed a platform.

“Huh?” I remembered thinking. Just the word sounded quite intimidating!

But what I discover is that, once you’re pointed in the right direction, building a platform isn’t actually that hard.

Which is why I’ve created this course: so that you, the inspiring author and expert—the person in exactly the same situation I was in at the start of my career—can learn…

…exactly what you need to know to build
a platform— along with the step-by-step
instructions so you can start building it
today.

And I really mean that. I know that if you apply what I teach you in Platform-Building Secrets Revealed, and if you’re a credible expert with valuable content, you will dramatically increase your visibility and exposure.

How do I know? Because not only have I done it myself, but that editor who first told me about building a platform—that industry insider at Wiley books—told me that I should be teaching platform-building.

So after applying this work to my own career and speaking with countless industry-insiders, I’m one-hundred percent convinced that…

Your Master Key to Endless Exposure and “Go-To” Expert Status Really Is In the Platform
 

This isn’t theory—it’s based on real-world evidence, from my own experience and from that of successful and well-respected colleagues.

And what we’ve discovered, time and time again, is that once you start building your platform and gain some momentum, it simply keeps going.

What’s more, every single aspect of your platform feeds into the other. In other words…

…when you have a platform,
every effort you make is exponentially
 multiplied.

For example, let’s say you want to start building your platform by getting quoted in the media.

You find a local media outlet—a newspaper, television show, or radio program. Since they’re local, they want to find good content from local experts (that’s you). After you get quoted, you write “As seen in…” on your website.

Instantly, you’ve built more credibility. (And don’t be surprised if you attract some new clients for getting quoted in the press and mentioning it on your website.)

Your new clients know other new clients. One happens to know someone who books speaking gigs. Before you know it, you find yourself speaking in front of groups. Maybe it starts small. But as you keep at it, and get more and more media mentions, which bring in new clients, which open new opportunities…

You see, it doesn’t matter which one you start with. If you dislike public speaking, fine: write articles or start a blog (I’ll show you how to do that too). If you hate writing, hire a ghostwriter.

Are you starting to see how the possibilities are endless? And how you don’t need to know how to “do it all” to get started?

In fact, what you’ll learn in Platform-Building Secrets Revealed is that I encourage you to customize your platform to your own lifestyle and personality.

That’s because platforms offer you the ultimate flexibility. Indeed, when you have a platform, you:

• Get instant credibility and expert status (you’ll be surprised by how much less time it actually takes than you might expect)
   

• Attract clients to you (because everyone wants to work with the recognized authority)
   

• Receive invitations to speak at important live events and tele-seminars (you’ll see how people start contacting you, rather than the other way around)
   

• Sell more books and products (people buy from those they trust)
   

• Bring traffic to your website and get daily inquiries (no, you don’t need to be a major celebrity or website to attract the right traffic)
   

• Build your mailing list and a loyal following (I’ll show you email marketing strategies that make this a cinch)
   

• Turn around the prospecting cycle—instead of going after new clients, prospects continuously come to you (it’s what we all want—and I’ll show you how to get there)
   

• Get a book deal and earn great passive income with your advance and royalties (this doesn’t have to be a distant fantasy—I did it and I’ll share exactly how)
   

• Create a strong, memorable brand for yourself and your business (branding is not just for Fortune 500 companies—it’s important, and I’ll show you why…and how to create one that people love)
   

• Reach a broader audience of hundreds, thousands, even millions (that’s not to good to be true; I’ve seen it time and time again...)
   

• And most important, share the message that you are meant to share (I can’t underestimate the importance of this: what if you could create a thriving career out of sharing what you’re most passionate about?)

Okay. If you’ve read this far, then you’ve likely realized that platform-building is the most powerful way for authors and aspiring experts to establish themselves.

But at this point, you might be wondering, “But can I build a successful platform?”

Who Can Succeed with a Platform?
 

Luckily, you don’t need to have dozens of books and articles, waiting lists of clients, or tons or awards and honors to get widespread exposure and expert-status.

But you do need a few things—what I call Platform-Building Criteria. Here they are:

Criteria #1: Be a credible source of information in your field.

I’ve already mentioned this point, but it bears repeating. You really do have to be a credible and trustworthy source of information in your field. That’s the foundation of everything.

Criteria #2: Be committed to getting your message out there.

Next, while I told you that the process is relatively easy once you know what to do, I’m not a proponent of the get-rich-quick types of schemes. I certainly don’t want this to sound like one.

Platform-building is a marathon. It’s not a sprint. But the great thing is, once you get the ball in motion, it becomes self-perpetuating. And that leads to:

Criteria #3: Be driven by your passion and desire to share your message.

And finally, I believe that those who are successful with platform are those who have a message that they know can help people. They have a burning desire to share their message with as many people as possible. They’re not just in it to become an expert for the sake of becoming an expert—they actually want to make a difference in the world.

Do you meet these three criteria? If so, and you want to learn a comprehensive blueprint for building your platform, then read on…

Your Comprehensive Course:
Platform-Building Secrets Revealed
 

In thinking about how to share the steps to platform-building with you, one thing was clear to me: I wanted to share all the components and include not just my perspective, but the thoughts and tips from those who actually make the decisions of who to quote, hire, publish, and book.

I thought about writing a book that included all these ideas, but decided that it would be a very long book—too long for print. And many of us learn best by both hearing and seeing.

So I came up with the idea to create a 2-part product. For Part 1, I wrote ebooks on the different platform-building components. For Part 2, I interview experts for CDs.

Here’s how it all came together…

Platform Building Secrets Revealed Part 1:
Your Step-By-Step Blueprint in Three eBooks

In these 3 ebooks, I share my step-by-step process for building a platform, including exactly what I did and the mistakes I made along the way that you can avoid.

You’ll discover the key areas of getting a book deal, getting quoted in the media, and getting speaking engagements. And you get the bonus special report “Platform Building Secrets to Success” (see below for more details).

Without further ado, here are the 3 ebooks…

eBook #1: Get Your Book Published! A Step-by-Step Guide to Getting a Great Book Deal

In this information-packed e-book, I share exactly what I did to get representation by top NYC literary agents and land 6 major book deals with Wiley, McGraw-Hill, New Harbinger, and Random House/Harmony. You’ll find step-by-step plans and specific strategies for how to:

• Create a bestselling book idea
• Find and approach editors, agents, and publishers
• Know when to get a coauthor and who would be good
• Write cover letters and proposals that sell
• Negotiate a lucrative advance on your royalties

eBook #2: How to Get Quoted in the Media: Put Your Marketing on Autopilot, Easily Sell Your Products, and Become a Recognized Expert

You might be curious how I’ve been in quoted in media like The Chicago Tribune, SELF magazine, Marie Claire Magazine, The Jane Pauley Show, and a featured expert on MSN.com, Yahoo.com, and Microsoft.com—without working with a publicist. If you’re ready to get serious publicity, when you read this book you’ll instantly learn how to:

• Get maximum media exposure—for free

• Create and use great press releases and media kits

• Develop the sound-bite skills press love

• Work with the press so you get quoted again and again

• Leverage your media quotes for powerful marketing

eBook #3: The Top Marketing Strategy and Money-Maker: Speaking Engagements

This e-book is goes beyond professional speaking 101—although it includes everything beginners need to know to start building your speaking platform. In this book, you’ll discover the strategies used by top speakers to:

• Find speaking engagements with your ideal target audience

• Create your speaker’s bio and website

• Overcome speaking anxiety and gain experience as a speaker

• Brand and market your talks and set-up joint venture partnerships

• Generate ongoing referrals and sales from your speaking engagements

So there you have it: 3 eBooks, each packed with chockfull of easy-to-follow information on exactly how to build your platform.

In Part 2, you’ll learn from six experts on how they built different aspects of their platform…

Platform-Building Secrets Revealed Part 2:
Discover the Experts’ Secrets to Building Successful
Platforms on 6 Audio CDs

I’ll send you 6 CDs, each 50-60 minutes long and packed with valuable information that you can begin applying immediately. You’ll learn from media experts that know the expert industry inside-and-out—and will share what they’ve learned over the years about building your platform.

CD #1: Book Yourself on National Television and Radio
Jamie Bright Forman- NBC News Freelance Producer, Former Dateline NBC Producer, and Media Coach

You’ll discover:

• How to pitch yourself to local and national TV

• How to show the media that you the expert they need

• What to do and not do with your pitch to get amazing results

CD #2: Stop Selling and Start Getting Prospects to Buy
Frank Rumbauskas Jr. - Author of Selling Sucks and The New York Times Bestseller Never Cold Call Again

Frank reveals:

• How a great platform helps you never to sell again

• Why most traditional sales advice is wrong and what to do differently

• How to use the internet to build your platform and put your sales on autopilot

CD #3: Get Publicity in Top Tier Newspapers and Magazines
Dan Janal - Founder of PR Leads & Visionary in Publicity & Internet Marketing

You'll Learn:

• How to use newspaper and magazine to promote your book

• How to get reporters to use the quotes YOU want them to use

• The hottest trends for publicity on the web and maximum exposure

CD #4: Become a 6-Figure Professional Speaker
Cathleen Fillmore - Owner of Speakers Gold Bureau and Author of 6 Figure Speaking

You'll Learn:

• The secrete to “high-ceiling” speaker topics

• The best ways to book paid speaking engagements

• How to immediately increase your speaker’s fee by 200%
  
   

CD #5: Position Yourself as an Expert and Share Your Compelling Message
Andrea Kay - Nationally Syndicated Columnist and America’s Leading Career Expert

Andrea Shares:

• The do’s and don’ts of how to approach the press

• How to craft and communicate your powerful message

• How to present your ideas so you'll get quoted again and again

CD #6: How to Get a New York City Literary Agent and Book Publisher
Rita Rosenkranz - A Top NYC Literary Agent and Owner of Rita Rosenkranz Literary Agency

Rita Shares:

• How to write queries and proposals that get results

• How to find a high-caliber literary agent to represent your book

• What agents and publishers are really looking for in their authors

Platform Building Secrets Revealed
Special Bonuses:
When You Order, You’ll Receive Instant Access to
These 7 Fantastic Platform Multipliers

Platform Multiplier #1
Think Bigger About Who You Are And What You Offer The World (MP3)

Michael Port, author of the best-seller Book Yourself Solid (Wiley, 2006) is the guy to call when you’re tired of thinking small. He reveals:

• The top secret to building your platform

• Why we need to kill the elevator speech and what to do instead

• Why you need “likeability” to build your platform and how to build it

Platform Multiplier #2
How to Make the Most of Your Online Real Estate (MP3)

Cindy Greenway, Multiple Streams Team, and Angela Neilsen, of One Lily Web Solutions, share:

• How to make your website media-friendly

• 5 powerful and easy ways to drive traffic to your site

• How to use pink-spoon marketing to build your mailing list

Platform Multiplier #3
Be a Confident, Charismatic, and Compelling Speaker (MP3)

Larina Kase and Harrison Monarth, Coauthors of The New York Times bestselling book The Confident Speaker teach:

• The #1 key to compelling communication

• How to effectively use your body and voice

• What to do in speaking crises such as if your mind goes blank

Platform Multiplier #4
Overcome Your Fears of Self-Promotion and Book-Marketing (MP3)

Larina Kase is interviewed by Lynne Klippel of www.BusinessBuildingBooks.com about:

• The top ways to gain confidence with promoting yourself

• How to make your fears work for you rather than against you

• How to successfully navigate your fears about marketing your book

Take this proprietary assessment to find out if you have a crystal-clear, well-developed message on which to base your platform. It is scored online and you’ll instantly find out how clear your message is.

Your mailing list is one of the most important aspects of your platform. Your list members are your loyal supporters who love and share your message. Find out 10 powerful list-building strategies in this special report.

If you dream of getting a book deal with a major publisher, you will need to write a winning proposal. This template is based on Larina’s proposals for books that were bought by McGraw-Hill. If you’re an aspiring author, this bonus alone is worth more than the purchase price of the entire platform building products.

Get your copy of The Comprehensive Guide to Building Your Platform Yes! I want to build my platform, get instant credibility and expert status, attract clients, sell my products with ease and so much more!  I understand this product includes several high-quality audio interviews, ebooks and resources.  By clicking the order button below, I acknowledge that my order will be processed promptly and I will receive the cd set via mail (snail mail) and the resources and ebooks electronically. Order Now One Payment $479 $379 click to order Order Now 2 Easy Payments $240 $190 click to order

Warm Regards,

P.S. As solo professionals, we often feel overwhelmed with the tasks we already have. I'm sure right now you may be thinking, "But I have so much to do…I just don't think I'll time to go through an entire course like this."

Trust me—I completely understand. If I actually purchased all of the "how-to" products targeted toward professionals like us, I'd spend all my time learning…and wouldn't have much left over to actually increase my business.

But this course is different. I created it to shortcut the amount of time it will take you to build your platform and your marketing systems. If I had been able to take this course when I was just starting out, I would have dramatically increased my time to becoming a recognized expert in the media.

And if you do feel that Platform-Building Secrets isn't for you, you have a full 365 days to tell me. Try it out for a whole year. I'm confident that you'll find your career exploding in new and unexpected ways that you never thought were possible.

Click here to try out Platform-Building Secrets for a whole year.